CONTRIBUTOR SPOTLIGHT

LYNETTE

LYNETTE MELNYK

Lynette believes you can't choose what you can't see.

As a Next Chapter Strategist, she works with accomplished professionals and business leaders who have done a lot and are wondering what they want now. Through conversation and creative thinking, she helps them find out. She brings more than 35 years as an entrepreneur to that work, including 22 years running a design, marketing and communications company she built from scratch. For the past nine years, she has coached entrepreneurs and professionals through mindset, confidence, business growth, and their next chapter.

She's also a speaker, an artist, and someone who still thinks the purple tree was right.

Lynette's Summit Presentation:
I Could, But Do I Want To?

Theme / Summary

Someone asks you to take something on, and you’re already working out how to make it happen. But have you stopped to ask whether you want to?

Lynette's Book Contribution:
The Purple Tree

Theme / Summary

Lynette returns to a childhood moment when she drew a purple tree and, after being told trees should be green, quietly redrew it to fit the expectation. That small choice becomes a metaphor for the many ways we learn to edit ourselves so we can belong, succeed, or avoid the cost of standing out. Over time, adaptation can become identity, and a once-useful version of ourselves can become the wall we are afraid to leave. Lynette’s chapter invites us to notice where we are over-loyal to an old self and to let the purple tree stay purple when that is what is true.